this post was submitted on 22 Sep 2024
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It's the same with increasing the price of a service. Usually, the extra revenue from the price increase is far greater than the revenue loss from people that unsubscribe. If a business has a choice between a large number of customers with a small amount of profit per customer, and a small number of customers with a larger amount of profit per customer, they'll always pick the latter. Fewer customers reduces other costs, for example less support load, less bandwidth usage, etc.