I'm not convinced most somewhat tech savvy people are put off by the install of linux. As you describe it's dead easy in most cases. I think most of their push back is getting their specific programs or peripherals to run. In their mind, Windows "just works" when they want to play a new game, use a specific business software that is required by their employer, or plug in a crafting peripheral like a cricut. That said, linux is an awesome alternative for regular folks that mostly use web based stuff in their daily lives.