Adobe is backing the format, Apple support is coming along, and there are rumors that Apple is switching from HEIC to JPEG XL as a capture format as early as the iPhone 16 coming out in a few weeks. As soon as we have a full blown workflow that can take images from camera to post processing to publishing in JXL, we might see a pretty strong push for adoption at the user side (browsers, websites, chat programs, social media apps and sites, etc.).
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