Some of the LinkedIn Responses are direct and on-point, and also hilariously/depressingly based depending on how you look at it:
EDIT: In hindsight, I think I should've looked into posting this in a different community.. It's closer to a silly "innovation".. soo.. is this considered FUD? I also don't support smoking or vaping, especially among kids. Original title had "privacy-violating" before the "solution".
Absolutely I am making a bunch of assumptions. Following the tried and true Keep It Simple Stupid approach. Because there is no indication given that any more complexity is required, and keeping complexity to a minimum is key to efficient development. If there was anything actually technically impressive (or at least technically impressive sounding) about what they did, I trust they would have mentioned it.