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YouTube is Losing The War Against Adblockers (www.howtogeek.com)
submitted 2 years ago by to c/technology@lemmy.world
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  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
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[+] 78 points 2 years ago* (last edited 1 year ago) (3 children)
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  • [–] 6 points 2 years ago (1 child)

    And the content creators I personally know have shown me the amount of money they get from Premium users, and it's sometimes less than the value of an ad-supported user, even though the Premium user generates more revenue than an ad-supported one.

    Can you expand on this? I don't follow what you mean here

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  • [–] 6 points 2 years ago (1 child)

    i read it as - the Premium money is mostly going to YouTube HQ, instead of to video makers.

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  • [–] 6 points 2 years ago

    Those surfshark maps... ugh. No, I'm not searching for ublock origin. Why would I it's been installed since time immemorial. You have to measure install base, not search interest. Leave search interest for celebrity gossip.

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