I feel like it's going to take awhile for people used to Facebook / Twitter / Reddit / Etc to get used to having multiple platforms that cater to the exact same audience. Lemmy / Kbin basically do the same thing, with slightly different minor features. Most people aren't used to having options.

That said I feel like having some standardized naming across the fediverse wouldn't hurt with things that are synonymous, if that's not already happening. There's a valid argument for magazines and communities not being the same thing