Firefox’s stance on privacy, like Apple’s, is to some extent branding
Some of the recently introduced Privacy related features -
- Enhanced Tracking Protection
- Total Cookies protection
- Browser Fingerprint protection
- DNS Over HTTPS support
- Encrypted Client Hello (ECH) support
- Continued Manifest v2 support
- Copy URL without tracking parameter
- Protection against redirect tracking
- In-Built on-device translation
(Further options to harden Firefox via user.js or via about:config)