A single number per ad campaign of how many times an ad view resulted in a visit or purchase.
Mozilla's announcement about it explains it pretty well: https://support.mozilla.org/en-US/kb/privacy-preserving-attribution
A single number per ad campaign of how many times an ad view resulted in a visit or purchase.
Mozilla's announcement about it explains it pretty well: https://support.mozilla.org/en-US/kb/privacy-preserving-attribution