When did Meta stop making games? Pretty sure they still have many of their studios working on stuff, Asgard’s wrath was the only one they released half a year ago.
I find Apple‘s "general purpose VR" approach interesting, but I don’t think it’s going to fly right now, as you said: gaming is the main use case so far and Apple‘s not playing along. Even if they were, I don’t know if it made a huge difference, it would still have a tiny market size with expensive hardware.