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Apple Vision Pro U.S. Sales Are All But Dead, Market Analysts Say (gizmodo.com)
submitted 2 years ago by to c/virtualreality@lemmy.world
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Those still holding on to their Apple Vision Pros may remain in a rather exclusive club throughout this year. Market research shows that sales for Apple’s first big, expensive headset will remain low in 2024. The latest reports from those keeping tabs on the Cupertino, California company say AVP will have dropped off 75% by the end of August. The true test for Apple’s spatial dreams may rest on the rumored (slightly) cheaper headset.

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[–] 4 points 2 years ago

There were two paths for their AR roadmap: -Big-to-small: Macbook -Small-to-feature-rich: Apple Watch

They decided to follow the big-to-small strategy, and pretty much strapped a Macbook on people's faces.

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