I think you are confusing soulless with dead. It's more alive than ever yes but it has become monotonous. The original feeling of individuality of websites has been reduced to the monotonity you see when you visit different websites. For example, Twitter, Reddit, Instagram or even their federated alternatives like Mastodon and Lemmy (I haven't used Pixelfed) are designed in a similar way to that users feel familiar and don't get turned off from using the website. This is just one example I can think of now.
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