Exploiting trust is worse. That parasocial z-list celebrity isn't recommending something - they were paid to read corporate propaganda.

The most painful version of this is Lindsey Ellis's video on "Manufacturing Authenticity." It ends with a deep sigh and an ad read. The brand knew she was doing a video about how brands pay the popular kids to shill their whatever, and they did not care, because all that matters is getting a known face to say the words.