Genuine questions: If we get rid of all the ads, how do news companies get funded? Information can be freely copied and redistributed online -- including all news articles. How would our favorite tech sites be funded?

I'll be honest, I donate every chance I get to support devs for the awesome free software and services they provide, but news is different. I don't actually pay for any news. It comes from so many sources. What's the best financial model for news companies in a capitalist society? As a consumer, what's the ethical model for paying for or consuming news?