Steam is so funny.

Buying there instead of pirating is a joy, the ads actually feel like a benefit instead of a punishment, the analytics seem to be aimed at saving me time by highlighting stuff I’ll like instead of gaslighting me into emptying my wallet…

The result is:

I buy lots of games, watch lots of ads — share ads with friends even — go out of my way to give them more analytics data points, and trust their recommendations enough to shell out $2.99 for something on sale after only 10 seconds of research.

Why are other companies not able to follow Steam’s approach?