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submitted 2 years ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] perviouslyiner@lemmy.world 1 point 2 years ago

Once several different instances have downloaded the same video, they could share information on which segments are the same?

Ads would change for each download based on all the factors used in the automated ad auctions.

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