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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 2 years ago by to c/technology@lemmy.world
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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[–] 16 points 2 years ago (3 children)

The idea here is that ads will be unskippable, aka, you skip ahead 10-20 seconds but can’t. They’re will be controls that appear to catch this. If they incorporate ads and I can just fast forward, then who cares. This is google, they want to watch ads.

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