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submitted 2 years ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] brianorca@lemmy.world 3 points 2 years ago

They don't want you if you're not watching ads or paying money. They don't want to give you bandwidth for free.

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