Well I don't know about the Reddit stuff not mattering—I occasionally still check on it for a couple of niche communities and the Reddit I used to enjoy has basically died, it's like the place is filled with angry idiots now. Those people were always there before but usually buried under a load of downvotes where you could mostly ignore them; they now seem to be a majority of those left contributing over there.
They killed the golden goose in scaring off enough of the people contributing most interesting posts and comments (who were doing it entirely for free!) that the lunatics have taken over and shat on everything