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submitted 2 years ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] NuXCOM_90Percent@lemmy.zip 16 points 2 years ago

Shhh. It is a huge "fuck you" to google to not use their bandwidth or servers for free. Not the actual goal of this.

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