You can see the genius entrepreneur at play. Why waste money scrubbing the site from former branding when you can do 90% of the rebranding by changing the logo and background color. Everyone knows that the last 10% is like 90% of doing it right budget. Massive savings right there.

Seriously. How fucking dumb are the people running Twitter?

Hey I got a good idea, let's destroy the goodwill and globally recognized brand identity that I own for no real reason....

They haven't even secured x on some big TLDs, their design process is not the only issue.