That's absurd! Assuming 4 billion in actual startup costs, at the purchase price they could only afford to do that for...

four hundred million people. LOL.

Jesus this was a dumb transaction.

There are currently ~366 million Twitter users.

If Musk paid each person $100 to start using "X" instead, he'd spend $36.6 billion, leaving him with $7.4 billion to actually build the rest of the website and infrastructure.

Yup, he's stupid.

Copying my comment from another thread:

But they're not just re-branding. Twitter is now under some kind of corporate shell company. I haven't seen much coverage of that, but my suspicion is that it's intended to act as some kind of insulator to contain Twitter's debts.

Like when they break a company into pieces and put everyone's debts and no assets into a single part and then that part declares bankruptcy and all the debt magically goes away, leaving everything else with lots of assets and no debts and a future that looks really rosy. I can't help but think that this is something similar to that.