Cloudflare took down our website after trying to force us to pay $120000 within 24h
(robindev.substack.com)
If something is marketed as "unlimited", I don't think there is such a thing as "wildly excessive use". This isn't a competitive eater going to an all-you-can-eat buffet and being mad about getting kicked out. It's a business using a service in a way that's seemingly in-line with what they paid for.