I would counterargue it is different from a traditional price increase. Netflix basically ''backstabbed'' their consumers, by altering the contract they followed for years and even repeteadly made marketing and promises in that regard (all the ''sharing netflix with family and friends is an expression of love'' posts).
If the price had increased, it would be another reaction, but this new house limitation is really a petty move that feels a lot worse. I hope the other streamings just increase the price and let people share the same account.