The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

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[–] 4 points 3 years ago

“We need to be inflation winners”

Actual line from the C-level strategy meeting at my company.

I’m fairly certain we’re not alone.

Next; let’s talk about how recessions are made….

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