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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)
submitted 2 years ago by to c/pcgaming@lemmy.ca
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[–] 13 points 2 years ago (2 children)

I don't think there's any claim that it's to sustain the dev costs. This is a "dear shareholders, prep your cocks for a tuggin' " pitch.

I'd expect more paid ads in the likes of Madden and not-FIFA.

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