I have to add also, as someone who had a terrible time being 18 in 2004, I am truly amazed that these people took the vapid and complacent culture of the noughties, the mcinnes-era vice magazines, the cobrasnakes, the cory kennedies, the whole tshirtness of it, and made it even worse somehow.
The main inovation is that the racism went from ironic to scientific!