They fumbled a (bigger) bag with this whole dungeon master Joel meme. This will be the last straw for many.
The player base is tearing itself apart with conservatives getting genuinely furious about the Creek incident and team-killing participants on sight while everyone else just wants to have fun playing the game.
With things like these you need to lean HARD away from the idiot fascists in all media out of game. They did not, and are reaping the consequences.