It's a sort of weaponization of the study of human behavior IMO.

Yeah, that's literally brain washing, they have psychologist advising them on the best way to make you addicted to their games/products.

Like all of the marketing/advertising market, they want you to subliminally think of their products, they want to reprogram your mind. That should be illegal, seriously disgusting tactics. They all should be shamed for this cancer of the mind.