My old person trait is that I think 'ghosting' is completely unacceptable and you owe the other person a face-to-face conversation.
I might end up wanting a video, but there is so much low-quality content in search results. I can click into and out of six bad sets of written instructions in the time it takes me to watch one video far enough through to realize it doesn't answer my question. Please, search engines, place more written instructions higher up.