Once Apple's leasing program kills off a competing used phone market, they can also raise the cost of the lease to reflect that, which also benefits Apple over the longer term.
Apple would be stupid not to try leasing their phones.
Once Apple's leasing program kills off a competing used phone market, they can also raise the cost of the lease to reflect that, which also benefits Apple over the longer term.
Apple would be stupid not to try leasing their phones.