Rich dude created a company that provides submarine tours of the titanic wreckage, except he built it and operated it stupidly (off the shelf "camping" parts, bad weather conditions). Now he's trapped in the submarine with like 4 other folks where no one knows where they are, and they are expected to run out of oxygen in like 12 hours from posting this.

Super tragic but like, totally avoidable.

Some rich people got put into a submersible where the glass hatch is bolted to the vehicle. The pilot then proceeds to turn on the Xbox controller to activate the vehicle. None of these rich people thought they should ask if the vehicle had and safety precautions, or perhaps a fucking steering wheel. The media has gone nuts over this story. Like "balloon boy" nuts.

A bunch of super wealthy dudes (including a bloke who went to space with Mr. Amazon and two members of one of Pakistan's biggest petrochemical families) got into an obvious death trap after signing a waiver that said that there's a decent chance that it'd kill them and now that it's gone missing multiple governments are spending millions of dollars on an attempt to rescue them on the off chance that they're actually still alive because the lives of the wealthy matter more than the lives of normal people.