That’s about when I initiate the refund and block all companies listed in production.
Heroes of Might and Magic for me. Bought it, installed, saw I needed a 3rd party launcher, went through the hassle to create an account, got spammed with upsale bullshit once, Uninstalled and demanded refund. Steam was like "ok, fair enough"
Haven't bought a 3rd party launcher game since, except GTA which I didn't really understand that's what I was doing.