Something like 80% of Google's revenue is from ads, even with that 30% cut they get from everything on their app store. So their core existence deeply conflicts with a free and open web. And it's particularly unsettling because their web browser dominates the market, so they have the leverage to force us into their vision of the future. And this domination would be very difficult to counter. It's the default browser on Android phones, and it is constantly flogged on Google.com, which is one of the most popular web portals in the world.
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