You're always both. With Apple, it doesn't sell your data, but it does sell curated ad space where they use your data to power their tools. While this is less of an invasion of privacy than Google or the atrocity of Meta's privacy policy, it still exists on a spectrum of how much companies are willing to use your data for extra profit. I'm not saying to not use Apple, hell I'm currently using Microsoft Edge, but I think it's important to understand that literally every profit-driven company is subject to the same systemic flaws and none of them can be completely trusted.