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Also because companies that students will apply to work for after graduation look for proficiency in said products because they’re what the vast majority of the industry uses.

If you manage to go through college studying digital media without touching an adobe product you are going to have a hard time finding a job when that’s reflected on your resume.

Adobe doesn’t deserve that exclusivity considering how shit some of their products have gotten and their trash subscription model but that’s the reality.

Adobe used to not give a shit about piracy for personal use, and a reasoni t was so easy to pirate. They knew a lot of those kids making memes would grow up to be either paying customers or work for someone that is.