this post was submitted on 12 Jun 2023
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Technology
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If Google had a popular competitor to iMessage, Apple users would feel left out, and that's what would force integration.
All they had to do was add sms to one of their chat apps, and people would have migrated over word of mouth for the extra features slowly overtime.
This is uniquely an issue in the U.S. because there are plenty of popular cross-platform competitors that are widely used in Europe: WhatsApp, Signal, Telegram.
iMessage is unpopular in Europe precisely because it's not interoperable and your friend group will look at you funny if you want to use some stupid system that only works on iPhones.
Nobody uses SMS for anything here, aside from notifications from businesses and such.
I am in Europe and I use SMS for things like birthday wishes with the people who insist on doing everything in WhatsApp or some other technology I don't care making an account on. But then I never really understood what people liked about phone only messaging systems in the first place.
You just described "Google Hangouts".